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Menu Filtering for Customers

How customers can filter your public menu by allergens and dietary preferences.

Last updated: 8 February 2025

Menu Filtering for Customers

Your public menu includes powerful filtering options that help customers find suitable items based on their dietary requirements and allergen needs.

How Filtering Works

When customers access your menu via QR code or link, they can:

  1. Tap the filter icon at the top of the menu
  2. Select their dietary preferences or allergens to avoid
  3. The menu instantly updates to show only matching items

Filtering helps customers with allergies or dietary restrictions quickly find safe options without reading through every item.

Available Filters

Dietary Filters

Customers can filter by dietary labels you've applied:

  • Vegetarian 🥬 - Shows items marked as vegetarian
  • Vegan 🌱 - Shows items marked as vegan

Allergen Filters

Customers can exclude items containing specific allergens. All 14 major allergens are available:

AllergenWhen Selected
CeleryHides items containing celery
CrustaceansHides items containing crustaceans
EggsHides items containing eggs
FishHides items containing fish
GlutenHides items containing gluten
LupinHides items containing lupin
MilkHides items containing milk
MolluscsHides items containing molluscs
MustardHides items containing mustard
PeanutsHides items containing peanuts
SesameHides items containing sesame
SoybeansHides items containing soybeans
SulphitesHides items containing sulphites
Tree NutsHides items containing tree nuts

Customer Experience

Clear Visual Feedback

  • Selected filters are highlighted
  • Item count updates to show how many items match
  • Empty categories are hidden automatically

Easy to Reset

Customers can:

  • Remove individual filters by tapping them again
  • Clear all filters with one tap
  • Filters reset when they leave and return

Mobile-Optimised

The filter interface is designed for mobile devices:

  • Easy tap targets
  • Smooth animations
  • Works on all screen sizes

Benefits for Your Business

Improved Customer Safety

Customers with allergies can confidently identify safe options, reducing the risk of allergic reactions.

Better Customer Experience

Filters save time—customers find suitable items faster instead of reading every description.

Increased Trust

Providing detailed allergen information and easy filtering demonstrates care for customer wellbeing.

Reduced Staff Queries

When customers can self-serve allergen information, staff spend less time answering repetitive questions.

Maximising Filter Effectiveness

Keep Allergen Data Accurate

Filters only work when your allergen data is correct:

  • Review items regularly
  • Update when recipes change
  • Include "May Contain" warnings

Apply Dietary Labels

Don't forget to mark items as vegetarian or vegan:

  • More filtering options for customers
  • Attracts health-conscious diners

Train Staff

Ensure staff understand:

  • How to help customers use filters
  • What the filters show and don't show
  • When to provide additional guidance

Important Notes

"May Contain" Information

Allergen filters hide items that contain the allergen. "May Contain" warnings are still displayed on items that pass the filter—customers should check these warnings.

Not a Substitute for Communication

While filters help customers find suitable items, they should always:

  • Inform staff of severe allergies
  • Ask about preparation methods
  • Confirm ingredients with the kitchen for critical allergies

Next Steps